… and what does a marketing manager do ?
Marketing Managers often work in comfortable office settings, unlike many of their coworkers in the marketing department. They often have internet access, printers and copiers, fax machines, and telephones. They prepare reports, maintain records and set schedules, and negotiate contracts and get products into stores.
Marketing Managers must have strong communication skills, creativity, and persistence. They should be able to talk to people from all walks of life and diverse backgrounds. They should have knowledge of how various forms of media works, and be able to articulate the needs and desires of target consumer groups.
The duties of a Marketing Manager are as varied as they are challenging. They may be responsible for all of the marketing programs and services your company offers or they may be responsible for only a few strategies. Marketing Managers are in charge of a variety of departments including advertising, marketing, sales, business development, and marketing communications.
They may also be responsible for hiring and retaining employees, and formulate marketing and advertising strategies. Some marketing managers are in charge of budgets and needs analysis, whereas others are process-oriented. They help companies analyze their various marketing and advertising programs and determine the value of the various programs.
strong attention to detail
excellent writing and negotiation skills
knowledge of computers and other programs
excellent problem-solving skills team-oriented with good interpersonal skills
prepared for public speaking
fluent in English or French
know how to use web-sites
know how to develop graphic presentations and present results
Online Marketers Online marketing assessments, campaigns, and tests are used by companies to determine targeted consumer behaviour and product preferences. These online assessments include various forms of market research, including online surveys and focus groups. Companies use focus groups to identify the needs and interests of the target groups that will be provided by the product or service that will be aimed to fulfil those needs. Websites are also used by companies to promote their products and services, and by individuals to find out additional information about a product or service.
Some of the more interesting websites include those of banking institutions like Soci Oilers Canada, which Toronto based consumers may visit to learn more about banking services. The Bank of Canada has its own website that provides detailed information about the country’s economy and how it makes money. The Bank has been in the business of Guarantees and Insurance to people since Checking and Bank Balance. It is a full-service agency and it provides a wide range of financial products and services from Insurance to mortgages and other investments. The Bank of Canada has over 700 branches across the country and it is Canada’s largest financial institution.
ties.ca is a website that offers unique services for businesses and corporate clients to connect with thousands of hiring agencies. The website is completely searchable; meaning if you enter the keywords that describe the types of business you are looking for, you will be given a list of Canadian and US businesses needing people with skills that you possess. The website will also provide information about salary ranges for positions, and examples of how to fill out an application.
cingettes.ca is another website that is geared towards helping students and recent graduates find part-time or full-time employment. The website is accredited and trusted, and is used by most of the major Canadian banks to recruit, interview, and hire accountants, administrative assistants, secretaries, and clerks. It is considered a rather modern approach to job searching and focuses on providing comfort for potential employers, rather than on the stress involved in hunting for a job. The website has information on how to write a winning resume, as well as cover letters.
There are many other websites that can also be assistance, but the above is a good place to start. Remember to be patient and persistent!