Marketing is defined as the management process for identifying and pursuing after-sales advertising opportunities and customers. This includes both reputation and credibility building, advertising content development and sales presentation.
The following are a few essential tasks that you will perform as a marketing manager:
Planning Advertising accounts
Managing staff as well as market research executives.
Continuous improvement is an important part of advertising account manager jobs.
Create account credentials
Copyrighting any content and research specifications to web forms or other contacting media.
Create ad lists, line up and getting them approved.
Conducting active research on competitors and prospect customers base.
Creating marketing and advertising plans constantly to keep customers coming back to the product and/or service.
Assigning marketing and advertising staff tasks.
Conducting meetings with client officials, including advertising account executives, sales staff, and staff from any special areas.
Identifying positives and negatives and coming up with the advertising targets for the current and future accounts.
Conducting information interviews and preparing open meetings, screening of potential targets and resources.
Conducting team meetings within the account areas to get a complete picture of what the account has to offer to the client.
Demonstrating strong interpersonal skills and the ability to communicate and recruit with different media outlets such as advertising agencies and event companies.
Making clients and sales staff feel valued and appreciated.
Overall marketing research techniques and strategy; be able to combine sales and advertising ideas with research and be able to explain these ideas in a convincing manner. Determine and plan if the aim can be achieved. Take stock of the current standing of the sales staff and Coordinator of sales within the firm. If possible take on some of the salesperson’s responsibilities. Can you help? Is there a gap in the types of people that are currently working in the organization? Is there a possibility of some new sales staff being required? Could you be handling a new account or new marketer?
Is there a possibility of some new technology being required? How would you cope with the fact that some clients or some other sales personnel might be better qualified than you? Is there a possibility that you might be handling telephone or mail order orders? How would you deal with someone that you did not get along with? Required yourself to complete a special training for sales staff. Identify the problems that he or she is trying to solve. Try to understand the reasons why the client or other salesperson is not responding to these problems?
Desired to help other sales staff that were struggling with the same problems. Identify the characteristics that are required by good and outstanding marketing. What are the top five attributes that are needed by outstanding marketing? What is it that makes outstanding marketing? What can sales training do for a manager’s worth? resultant characteristics are they? Describe the ‘people problem’. This is the biggest problem that faces any business and the key to turning it around is by managing the relationships that are required with the people in your company. It is often neglected because we do not realise how important it is And we overlook the people that it affects, such as your customers.