Selling and creating online or e-books is nothing new. E-books are a concept that many Internet marketers are still reluctant to embrace. They are often scared about what they should write, how they should write it and who or when to sell it to. You don’t need to worry about all of that stuff just yet, it’s most important to just get busy writing the e-book, and a high quality one too. Quality plays a major role when it comes to marketing e-books. Regardless of what business you are in the quality of the product is the one thing that cannot nor should not ever be compromised. We will talk about a few e-book writing tips that are unorthodox to help you in the long run.
The first step in the process, after you choose your subject, is to research your audience. This step comes even before you start to write your e-book. If you do this step your writing will be a lot more powerful. You can’t get your audience to relate to you if you don’t know much about them. So who are the people who are going to read your work? You need to know your audience’s demographic. Are these people already experts on the subject or are they beginners? How much money are they willing to spend for the information? This is how you create a loyal group of customers who will buy more of your stuff in the future.
An important part of your e-book is the title. What is the first thing that attracts you towards an e-book? Of course we all know it is the title that sets your e-book apart, after that is the remaining content. Optimizing your title is only half the battle. The English language is complicated, it’s important that you are comfortable with it in order to write effective titles.
You will not grab the attention of your target audience if your title is not effective. Carefully title your e-book with a title that attracts attention. Anyone with copywriting experience knows the value of an attention-grabbing title. You can come up with several ideas and jot them down before choosing the best one between them all. Seek the guidance of a friend who can offer suggestions. Once you know that your title is indeed apt and is getting you good results in your test rounds, then stick to it.
Now you can start writing your rough draft. So initially, you don’t even have to think a lot but simply start writing whatever comes to your mind. You should focus completely on writing; editing comes into play when you write your second draft. All you have to focus on is writing and nothing else. All of your ideas are fresh right now so don’t lose them by stopping to correct a misspelled word.
Lastly, don’t dismiss the power of owning your own product; this is how the majority of big marketers got to where they are now. Don’t underestimate the power of these techniques; they are proven techniques that work.
Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at http://www.internetmasterycenter.com